The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10021E